NYDIG is undertaking some pretty big initiatives to increase Bitcoin adoption. So much so that the company has established numerous partnerships with large traditional financial institutions. The most recent of these partnerships was the company's collaboration with Five Star Bank to provide customers with access to BTC.

According to the news reported by CryptoPotato, UNIFY has also partnered with the leading institutional Bitcoin company New York Digital Investment Group (NYDIG).

UNIFY Financial Credit Union, which has more than 260,000 members across the US and manages assets worth over $3 billion with branches in California, Nevada, Arizona and Texas, will now also provide Bitcoin services to its members.

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Gordon Howe, President and CEO of Unify, stated that the organization wants to “stay at the leading edge of financial services as technology and consumer interests continue to evolve” by becoming the first credit union to adopt Bitcoin for its customers.

While Unify is the first credit union to offer Bitcoin services to its members; Professional football player John Johnson also joined the collaboration. Gordon Howe, Leader and CEO of the organization, said about the bet.

   “As digital currencies become mainstream, we are excited to offer members a convenient, secure and fast way to access cryptocurrency alongside traditional account services as part of our core digital service.”

To kick off its digital currency service launch, UNIFY Financial Credit Union has partnered with Pro Football Player, Safety John Johnson III to create a limited edition "JJ3" non-fungible token (NFT) collectible. Any UNIFY Financial Credit Union member who purchases $500 worth of bitcoin through the credit union's platform by February 14, 2022, is entered to win the NFT featuring the pro football star. Winners also have the opportunity to participate in a one-on-one Zoom call with Johnson.

Johnson had the following words about the partnership.

   “I am excited to partner with UNIFY, the first credit union to make digital currency easy and accessible for its members. This NFT gives me the opportunity to celebrate and connect with football fans across the country and I look forward to live chat with the winners.”