Cryptocurrencies continue to be adopted more and more each day, with more companies taking advantage of the usage advantages in the industry. The total market value of the sector is growing day by day. Grupo Elektra, a Mexican-based retail firm, has announced that it will accept the leading cryptocurrency Bitcoin (BTC) as a payment method for its goods and services.

This decision of Grupo Elektra, a retail company owned by Ricardo Salinas, one of the richest men in the world, is a first in Mexico. Grupo Elektra has strengthened its position as the first company in Mexico to accept any cryptocurrency as a payment method.

Ricardo Salinas Pliego

Ricardo Salinas Pliego, owner of Grupo Elektra, is known as one of the three richest men in Mexico. Salinas is one of the supporters of the leading digital asset BTC and is also known for his statements in favor of Bitcoin.

In another post on Salina Pliego's microblogging platform Twitter, she also announced that some users will earn Bitcoin at a certain rate if they purchase certain products. In addition, the discount, where users can reduce their payments by 20% if they pay with Bitcoin, will continue until the end of the year.

Billionaire Salinas

According to the information on the website, users who use the physical Grupo Elektra store and online platform will be able to benefit from this service. The company also announced that it enlisted the help of Bitpay, a crypto exchange, to help it facilitate payments in Bitcoin.

Billionaire Salinas Pliego spoke about the possibility of Bitcoin, spelling out some of the things he plans to do with the digital asset. The most talked about of these was his inclusion in his bank, which would be the first to get the financial institution out of Mexico.

Financial institution Banco Azteca has branches spread across Latin America, with the branch in Mexico serving as its headquarters. The bank also has a Bitcoin-pro branch in El Salvador. Pliego continued to advise his followers to buy Bitcoin as he still believes in the digital asset. Meanwhile, Central Bank of Mexico Governor Alejandro Diaz de Leon made statements against the adoption of Bitcoin. According to Alejandro Diaz de Leon, he stated that he thinks the digital asset is not worth the stress because of the risks.