The first 'Fashion Week' to be held in the world's 'metaverse' universe will be held in Decentraland, the 'metaverse' platform. The event will be held from March 24-27.
It was stated that the event will be held in the 'Luxury Fashion' area of the 'metaverse' platform Decentraland. It was known that this sandbox was developed by Vogue Arabia magazine and NFT marketplace named UNXD to represent the most iconic fashion brands in the 'metaverse'.
Cavalli, Dolce & Gabbana, Elie Saab, Etro, Jacob & Co. It was pointed out that many fashion giants such as Tommy Hilfiger and Tommy Hilfiger are already lining up to be included in the event staff.
According to the news from GlobeNewswire; Decentraland will host the event, which will be implemented completely digitally between 24-27 March. The 4-day fashion show event will also feature 'pop-up' shops and parties. The event will kick off on March 23 with the London-based retail giant Selfridges' fashion show. Paco Rabanne and Victor Vasarely will also be present at the opening event.
Other famous fashion brands such as Dolce & Gabbana, Dundas and Etro will likewise collaborate with famous designers for the fashion show process.
Fashion is not new to the Metaverse Universe
On the other hand; In the 'metaverse' universe, creators are known to have made over $1 million in revenue from wearable sales for avatars last year. Therefore, it is stated that fashion and luxury consumption are not a new category for the 'metaverse'.
The region that will host the event in Decentraland is also inspired by the 'Montaigne Street' in Paris. The aforementioned street; It is stated that it is surrounded by the stores of world-famous fashion giants such as Tommy Hilfiger, Dolce & Gabbana, Eli Sabe and Cavalli.