Sony Music Entertainment has now signaled its intention to use NFTs, after filing a trademark application covering music and artists under the Columbia Records logo. According to a trademark application recently filed with the U.S. Patent and Trademark Office (USPTO), the new application covers audio and video recordings of live music performances verified by NFTs.

The app also covers content such as marketing services, promotion, distribution, advertising and online entertainment, including podcasts and audiovisual recordings. This new trademark filing by the company comes after many other Sony Music Entertainment-backed NFT (Non-fungible token) projects.

Last August, Sony Music Entertainment launched MakersPlace, an NFT (Non-fungible token) marketplace focused on digital art; Pantera Capital raised $30 million in financing with the participation of Bessemer Venture Partners and Coinbase (NASDAQ:COIN) Ventures. By March, Snowcrash, the Solana-based NFT (Non-fungible token) marketplace of music company partner, and other music giant Universal Music Group and Bob Dylan and Miles Davis NFT (Non-fungible token) collections were released.

Sony Metaverse

NFTs and the Metaverse space continue to attract the attention of giant corporations. Especially recently, giant companies from the music and entertainment industry have started to come to the fore more in this field. The recently held MTV Video Music Awards featured heavily online and virtual performances, including Eminem and Snoop Dogg's new singles, performances in a Metaverse created by Yuga Labs. Even the song “From the D to the LBC” was released in June. Two Bored Ape Yacht Club avatars of Eminem and Snoop Dogg were also included in this song.

In its opening year, MTV's Video Music Awards also featured a new award category, Best Metaverse Performance, which was nominated for and eventually won six different categories: Ariana Grande, Justin Bieber, Charli XCX, Twenty One Pilots, BTS, and Blackpink.