It has been announced that Samsung's Unpacked event on February 9 will take place simultaneously in both the metaverse and the real world.

The Galaxy Unpacked event, where Samsung's most talked-about devices will be introduced this year, is announced on the largest screens of the city with 3D tigers. Promoting the Galaxy Unpacked event in London, Dubai, Kuala Lumpur, Seoul and New York with the 'Tiger in the City' campaign, Samsung also shared the image of the city on its YouTube channel.

Samsung, which will introduce the Galaxy S22, Galaxy S22 + and Galaxy S22 Ultra models within the Samsung Galaxy S22 family, at the Galaxy Unpacked event, will also introduce the Galaxy Tab S8 family, which includes new tablet models, at the same event. Galaxy Tab S8, Galaxy Tab S8+ and Galaxy Tab S8 Ultra, which will appear on February 9 with 120Hz refresh rate displays, will be a part of the event.

samsung 837x

Unpacked Event in Decentraland

The Samsung Unpacked event will be held on the 837X, a virtual version of the New York store that the company has made available on its metaverse platform Decentraland.

Samsung was one of the first companies to step into the world of augmented reality (AR) and virtual reality (VR) when it launched the smartphone-based virtual reality platform 'Gear VR'. However, the technology giant announced in December of last year that 'Gear VR' would be discontinued. The virtual store that opened was the return of the company to the virtual reality universe.


Samsung's virtual store will be open for a limited time and can be visited via a web browser. Visitors entering the store will be greeted by a virtual guide. Visitors will be able to participate in events with their avatars. They will also be able to browse Samsung's NFT collections and purchase them on Decentraland. The Unpacked event will also be broadcast live on Twitch, Reddit, YouTube, TikTok and Twitter, apart from the metaverse.

On the other hand, other world brands are also investing in the metaverse. For example, many companies such as Microsoft, Nike and Disney are interested in virtual reality by investing heavily in the metaverse space.