Krafton, the developer of popular games such as PUBG and BGMI, announced its partnership with Naver Z to develop its own "NFT metaverse platform". The company recently shared an official blog post to announce the deal. It has signed a Memorandum of Understanding (MoU) with Naver Z, a subsidiary of Naver, which develops Zepeto, Asia's largest Metaverse platform.
The South Korea-based firm has developed Zepeto, a virtual world where users can interact with each other with customized avatars using AR technology. Since its launch, the platform has amassed over 290 million users from all over the world, making it one of the largest Metaverse platforms in Asia.
The announcement comes after Krafton recently invested in Seoul Auction Blue ($2.5 million) and XBYBLUE ($4.1 million) for NFT-based projects.
Krafton aims to use Naver Z's expertise in the field to develop its own NFT Metaverse platform. The company says it will use its own experience in creating immersive online multiplayer games like PUBG: Battlegrounds to develop a user-generated content (UGC) creation tool and render a high-quality virtual world using the Unreal Engine. Naver Z, on the other hand, will bring the experience of running a massive Metaverse platform like Zepeto to manage Krafton's Metaverse service and surrounding environment.
HyungChul Park, Leader of the Web 3.0 team, said in an official statement,
"This partnership between KRAFTON and NAVER Z is supported by each company's unique expertise and shared global focus as we look to a future driven by NFTs and metadata centers. It will combine KRAFTON's existing technologies and research on how to create scalable Web 3.0 creator-driven ecosystems with the experience and capabilities of NAVER Z and ZEPETO.”
He said he is stimulating the global creative economy through NFT technologies.
So going forward, we can expect Krafton to develop AR-based games for the Metaverse platform where players can jump into their virtual world and enjoy some immersive Battle Royale experiences. It may take some time for Krafton to release such a game.