Poll: What’s Up With Metaverse Adoption?

As borders open following prolonged COVID-induced travel restrictions, Metaverse, one of the newest alt crypto ecosystems, is set to help travelers decide on destinations they want to experience in person, according to a new survey personally conducted by popular online travel agency Booking.com.

Booking.com surveyed 24,179 respondents in 32 countries, revealing that travelers show great interest in exploring destinations virtually when deciding on itineraries. Out of the majority, those most likely to try metaverse travel experiences were millennials (45%) and millennials (43%). About half, or 43%, of those surveyed confirmed their willingness to use virtual reality to inspire their choices. About 4574 participants in this group believe that traveling to new places only happens after experiencing it virtually.

Also, more than 35% of respondents are open to spending a few days on the Metaverse to learn about the environment offered in popular destinations. According to Booking.com, assistive technologies such as haptic feedback will help improve this experience by allowing users to experience the beaches and tropical sun without stepping out. However, 60% of respondents believe that the experiences offered by Metaverse and virtual technologies are nowhere near face-to-face experiences. Some of the most popular destinations for 2023 are São Paulo (Brazil), Pondicherry (India), Hobart (Australia) and Bolzano (Italy).

Tech giant Microsoft’s plan to enter the Metaverse business faced a major hurdle after the United States Federal Trade Commission (FTC) tried to block the acquisition of Activision Blizzard. According to Microsoft CEO and president Satya Nadella, the $69 billion acquisition of Activision Blizzard would play a “key role in the development of metaverse platforms.” However, we can say that the FTC drew attention to the anti-competitive practices of Microsoft, which limited the distribution of console games after acquiring rival game companies.

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