Swiss luxury watch manufacturer TAG Heuer has stepped into Web3 by introducing a new feature that will allow users to view non-fungible tokens (NFT) on their smartwatches.

The company said in a blog post that this new feature will be added to the Tag Heuer Connected Caliber E4 smartwatch, and existing watch owners will be able to add support for the feature with a free update via Apple's App Store and Google's Play Store.

   "Verified NFTs are displayed in a hexagon with a cloud of particles moving around the image. Some NFTs are still images and some are animated GIFs. TAG Heuer's watch face will support these formats in crisp detail with endless looping animations."

The company added that users will be able to transfer multiple NFTs to their watch via a paired smartphone and choose from three available designs to display their digital assets. They can also resize images to make them fit on the round screen of the smartwatch. Users will also be able to connect to wallets and view NFTs stored in browser wallets such as MetaMask or Ledger Live.


The watch manufacturer has partnered with leading community members of popular NFT projects, including the Bored Ape Yacht Club (BAYC) and CLONE-X.

Meanwhile, TAG Heuer has stepped into the crypto world before. The watch manufacturer, which is owned by LVMH Moët Hennessy Louis Vuitton (LVMH), announced its partnership with crypto payment provider BitPay in May. The company began accepting payments in 12 different cryptocurrencies, including Bitcoin (BTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Ethereum (ETH), Litecoin (LTC), Shiba Inu (SHIB), and US dollar-pegged stablecoins.

As the crypto market plummets, non-fungible tokens paint an extremely complex picture. The base prices of a few major collections rose slightly in the past day, while others continued to decline, and the trading volume of most of them increased in the past week.