NFL Partners with Roblox for Super Bowl Concert

The National Football League (NFL) has announced that its first virtual Super Bowl concert will take place on Roblox. The concert, which will take place in Warner Music Group’s city of Rhythm City in Roblox, will be Roblox’s first music-themed social roleplay experience.

Hip-hop artist Saweetie will appear on the virtual stage at the concert, which will take place as part of the Super Bowl LVII celebrations. Singer Saweetie said the following about the concert:

“I am happy to bring this momentous moment to the metaverse and to share my music with new audiences in a whole new way. As an artist, such innovations excite me. It will be an event that I never thought I would be a part of. I am very happy and thank you very much to everyone who gave me this opportunity.”

The virtual concert will premiere on February 10 and will air every hour until the Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs on February 12. Roblox will also launch the Super NFL Tycoon experience on February 4.