The concept of Metaverse is attracting the attention of more companies almost every day. Especially with the rapid development of Blockchain technology, studies in this field have started to increase.
Although Metaverse is a very new field, it has already included many names in its structure. So much so that today, while many companies see that they apply for trademarks, many artists can share their works with their followers on the metaverse.
Recently, we have been encountering many metaverse and DAO-based partnership news from companies. This time, another step came from MTV. The 2022 MTV Video Music Awards (VMA) has added a new category to the list of award categories. Artists will be able to compete in the "Best Metaverse Performance" category this year.
The MTV awards ceremony first began in 1984 as a dignified tribute to the progress in music videos. VMA winners include big artists like Madonna, Nirvana and Kanye West. General award categories include "Video of the Year", "Artist of the Year" and "Song of the Year", which this year was featured on Web3. The VMA has created a new award category, taking into account their metaverse performances.
Six artists were nominated in the first year of the award category: Rift Tour ft. Ariana Grande (Fortnite), Blackpink - "The Virtual" (PUBG Mobile), BTS (YouTube), Charli XCX (Roblox), Justin Bieber - "An Interactive Virtual Experience" (Wave) and Twenty One Pilots - "Concert Experience" ( Roblox).
The awards ceremony announced the first metaverse experience on August 12, in addition to the new award category. The VMA Experience, launched by Paramount Game Studios in the Roblox metaverse, will be open to visitors until September 3.
Roblox has two performances nominated. The virtual world is an extremely active universe with pop culture events such as concerts and festivals. Collaborating with the giant electronic dance music festival producer Insomniac last year, Roblox has started to organize virtual festivals in the metaverse.
The fact that there is a category from the metaverse for the survey, which users can use as much as they want out of 20 points, is an indication of the increasing interest in this field.
In addition, let's point out that there is a difference between virtual concerts and metaverse concerts, and let's not forget that the concerts in this category are Blockchain-based games that are considered metaverse.