Interest in the world of the metaverse continues to increase in the food industry. We know that many businesses have taken steps towards the Metaverse and NFT sector lately. The move this time came from the food giant KFC.
Finally, a move regarding the Metaverse world came from the world-famous fast food chain McDonald's. Announcing that they are planning to open a virtual restaurant in Metaverse, McDonald's attracted great public attention with this move.
Owner of Taco Bell, Pizza Hut, and Kentucky Fried Chicken (KFC), Yum! Brands has filed multiple trademark applications for Metaverse products and services with NFTs.
- Virtual food and drinks
- NFTs and NFT supported multimedia
- Online stores with virtual goods
- Virtual restaurants with real and virtual products
Metaverse trademark attorney Michael Kondoudis noted that the applications were filed on March 25, 2022, and were also filed with the United States Patent and Trademark Office.
Finally, Michael Kondoudis made the following additions on the subject:
"Yum! Brands has discovered the potential of the Metaverse world. It sees the potential and prepares its brands for the Metaverse world for the virtual economy where it can become a leader."
In addition, fast food chain Arby's has also filed a trademark application with the US Patent and Trademark Office (USPTO) to become part of the metaverse.