After many brands from the clothing industry such as H&M and the like took their place in the metaverse world, the American-based luxury clothing brand Bonesmen also stepped into this field. Metaverse fashion products created by Bonesmen designers will be in the new store to be opened in the virtual universe.

The products of luxury clothing brand Bonesmen will be promoted and offered for sale in its virtual store to be opened in the popular metaverse project Decentraland. In addition, in the future, it will offer various experiences such as Bonesmen-themed Non Fungible Tokens (NFTs) and in-game digital clothing products.

Bonesmen official twitter account announced this development;

   "BONESMEN is building its own store in the new metaverse of the new world. This is not just an ordinary store, this is a time machine, a temple, a library, a nightclub and a meeting place. #bonesmen #meta #Metaverse # nft"


It is stated that Bonesmen is currently involved in the 'Bonesmen Tomb' project, which includes NFT collaborations and old products. The project is described as a 'mysterious online space' that connects the past, present and future through imagination. Bonesmen will also launch the BONESMETA collection, which will consist of 10 NFTs (Non Fungible Tokens). The famous brand describes Tomb as "Touchable Nobility" with its mysterious air, rather than a store.

Decentraland (MANA) is a virtual reality platform powered by the Ethereum Blockchain that allows users to create, experience and monetize content and apps. In this virtual world, users buy plots that they can then navigate, build on and earn money on.

With the concept of Metaverse gaining great popularity, many companies have started to make various investments in this field recently. Bonesmen was one of the last famous brands to join this caravan.