Hublot and Murakami Launch NFT Collection

Adopted with Metaverse, NFT has become the new address of brands. In particular, Adidas attracted attention by buying metaverse land. Accordingly, Japanese artist Takashi Murakami collaborated with luxury watch manufacturer Hublot to create the NFT collection. It will be the fourth artistic venture between Murakami and Hublot.

Murakami and Hublot will launch their thirteen-piece NFT watch collection. This collection will be tied to thirteen physical watches. The collection will be integrated with the physical watches, which will be showcased at the Watches and Wonders 2023 fair in Geneva in April.

This new collection is inspired by Japanese video games and television shows of the 1970s. In addition, the NFT collection was shaped by the Classic Fusion Takashi Murakami All Black watch, which appeared at the beginning of 2021. Each product was prepared in different rainbow hues. Each product features the artist’s iconic smile signature.

Twelve of the NFTs will be available exclusively to those who have previously purchased one of the 324 Murakami and Hublot NFTs. The latest product of the collection, which was introduced through a special event on Thursday, is called “Classic Fusion Takashi Murakami Black Ceramic Rainbow”. If a person purchases all twelve NFTs, they will also be eligible to receive the specially crafted “Classic Fusion Takashi Murakami Black Ceramic Rainbow”. Otherwise, this product will be donated to charities.