Audi is developing a new virtual reality (VR) application that backseat passengers can use while traveling.

Thanks to the application developed by Audi, passengers will be able to have a more enjoyable journey thanks to VR glasses in many activities from movies to games to meeting presentations. The monitored virtual content will adapt to the driving movements of the car in real time.

Audi is preparing to offer Holoride's virtual reality technology to its customers in some models. The virtual reality feature will reportedly be rolling out to mass production cars this summer, starting with Audi Sedans and SUVs.

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Thanks to this new feature of Audi, rear seat passengers will be able to benefit from VR applications while traveling. On the platform called Holoride, backseat passengers use a VR app where they can experience movies, video games and interactive content more realistically. Thanks to the application, which has a new technology that adapts to the driving movements of the vehicle in real time, for example, the passenger watching a spaceship with VR glasses during the vehicle's cornering can see that the spaceship in the imaginary world is turning in the same direction, and with the acceleration of the vehicle, the spaceship accelerates.

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Holoride, a platform that enables content developers to create augmented reality formats, creates new media with its specially developed software kit. The new work for the Unity game engine, called the Elastic Software Development Kit (SDK), gives developers access to tools to create game experiences and entertainment formats. Providing a new approach to content creation, this new media category can be used in many different areas, from space adventures to blockbuster movies and historical city tours.

Audi first used the new entertainment format at the Salzburg Festival. Festival participants had the opportunity to take a virtual tour of the city organized by the festival and watch historical scenes from the past of the festival in the back seat of Audi e-tron. First unveiled at CES 2019 in Las Vegas, holoride has also developed, in collaboration with Disney, an in-vehicle, action-packed VR game based on the character Rocket Raccoon from Marvel's Guardians of the Galaxy.