Emirates, one of the largest airlines in the world, recently released an announcement explaining its metaverse and NFT moves. Accordingly, airline Emirates plans to expand its use of the metaverse and launch NFT. NFTs are expected to be released in the coming months.
According to the statement made by Emirates Airlines, the company will offer its customers new experiences in the metaverse and will release some NFTs that are both collectible and functional. Emirates also announced that the Emirates Pavilion project at Dubai Expo 2020; Metaverse announced that it will be used as an innovation center for projects working on NFT and Web3 technologies.
HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates airline and Group said:
"Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection."
"Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the opportunities in the digital space of the future and are committing a significant investment in financial and resourcing terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies."
"It is fitting that our future-themed Emirates Pavilion at Expo is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy.”
Emirates Airlines became the first airline to launch its own VR app on the Oculus store last year. The airline provides customers with accurate, lifelike and interactive in-flight experiences on Emirates' flagship A380 aircraft and Boeing 777-300ER Gamechanger aircraft. For example, users can even explore the cockpit thanks to VR glasses.
At the Emirates Pavilion during Expo 2020 Dubai, the most popular attraction amongst the “future of commercial aviation” themed experiences was the VR journey showcasing future aircraft cabin interiors.