Coca-Cola introduced its new drink "Zero Sugar Byte" for the first time on Metaverse. This beverage, which was introduced in the Fortnite ecosystem, will meet with consumers in the USA physically in May.
Collaborating with game organization PWR to embed the beverage design into the game, Coca-Cola is creating a custom island called Pixel Point in Fortnite Creative. Users who visit Pixel Point will play Coca-cola themed games. In addition to mini-games, a process in which collections will be published and hidden treasures will be discovered awaits users.
In a statement on the subject, Coca-Cola emphasized that Epic Games or Fortnite is not positioned as a sponsor in the production processes of the island. The taste of this new drink, which will take its place in shops in the USA as of May 2, is a matter of curiosity. The company describes the new drink with the phrase "flavor of pixels."
"In the second product of Coca-Cola Creations, we wanted to create an innovative flavor inspired by the playfulness of pixels. We were powered by the experiences made possible by the gaming industry."
Oana Vlad, Coca-Cola senior director of global strategy, said in a statement that they wanted to create an innovative flavor inspired by the playfulness of pixels in the second product of Coca-Cola Creations, and stated that they were powered by the experiences made possible by the gaming industry.
Coca-Cola Creations had previously designed special clothing products with AR filters, ASMR experiences and Staple collaboration within the scope of Coca-Cola Starlight. Each product released by the company under the umbrella of Coca-Cola Creations continues to own different areas to speak the language of the Z generation. In this context, it is possible to say that Pixel Point games will also bring new marketing strategies.