The German vehicle giant is preparing to use the company’s logo on NFTs, according to brand lawyer Mike Kondoudis.
The vehicle giant has filed a trademark application for metaverse and NFT, following in the footsteps of other brands. The company’s application includes downloadable multimedia files containing artwork, text, audio and video, as well as downloadable computer programs containing toy vehicles, vehicle parts and accessories.
These items can be used in augmented virtual reality environments. Users will have the opportunity to potentially simulate the operation of vehicles with VR tools.
The company branded its logo for online store services related to virtual vehicles, virtual vehicle parts and various accessories.
BMW has previously released an NFT collection of engine roaring sounds at a sound museum in the OpenSea market. The collection was launched on the Polygon blockchain.
Other vehicle giants like Hyundai and Ford also filed trademark applications for metaverse and NFTs earlier this year.