Crypto exchange Binance stands out among candidates who want to be the new jersey sponsor of football club Inter Milan.
With crypto seeking new markets, the sports industry is seen as a goldmine to explore due to its large fan base. So it’s no surprise that Binance is trying to replace DigitalBits as Inter Milan’s new jersey sponsor. Inter Milan wants to establish new partnership due to DigitalBits’ constant payment failures. Binance is also among the leading candidates.
According to the news of Italian sports broadcaster Tuttosport, the world’s largest crypto exchange is preparing to partner with the Italian football team to become the jersey sponsor of Inter.
Inter, which signed a sponsorship agreement with DigitalBits at the beginning of this season, announced that it could not receive sponsorship payments. Thereupon, the football club announced that it will remove the DigitalBits logo from the jersey if sponsorship payments are not received by January 2023.
Binance is among the preferences of the club, which wants to renew its jersey sponsor in January. Other candidates include Chinese electronics manufacturer Hisense and digital betting platform LeoVegas.