Metaverse is becoming a part of our lives every day. On the platform known as the virtual universe, stores are opened, land is purchased, and sometimes events are organized. In the metaverse, which attracts attention with all these, this time a football match was broadcast.
Serie A official twitter account announced the match to the audience and enthusiasts with the following words.
"The first metaverse experience for calcio fans across the MENA region, brought to you by Lega Serie A. Be part of it by getting 1 of 10,000 free NFTs. Watch the big match @acmilan vs @ACFFiorentinaEN , May 1st at 3PM CEST in the metaverse!"
The Milan-Fiorentina match played in Serie A, one of the best leagues in the world, was also presented on the metaverse for fans in Africa and the Middle East. The match, which was broadcast from the Serie A room in the Metaverse named "The Nemesis", became the first football match in the world to be watched live on the Metaverse.
The AC Milan-Fiorentina match played in Serie A was of great importance. While the match where the leaders were fighting was broadcast on Metaverse, the audience was also allowed to interact with various features in the game room.
Regarding the match broadcast in the virtual world, Serie A CEO Luigi De Siervo said the following.
“We chose to be the first to broadcast a football match on the Metaverse because we believe the technological innovation frontier is extremely important for a modern league like Serie A.” Middle East and North Africa (MENA), the dominant presence of Gen Z and their particular sensitivity to new developments It represents a strategic area for us because of this.”
Collaboration with Blockchain technology firm ConsenSys and video game platform The Nemesis was made for the competition where Italian giants were played on Metaverse. With this collaboration, the first football match in the metaverse was also broadcast.