Andy Murray’s tennis career immortalized with NFTs

Andy Murray, the reigning champion of the historic tennis tournament Wimbledon, has teamed up with digital artist Refik Anadol to launch an official Wimbledon arts NFT on Ethereum.

Based on Andy Murray’s tennis data, the project “The Exposition” was created using 18 years of Wimbledon data and unique motion capture work, including Murray’s two Grand Slam victories at the Wimbledon Tournament in 2013 and 2016. However, “The Exposition” is defined as the world’s first coming together of digital art, sports and data science. The tennis player’s NFT collection went on sale earlier today on to coincide with the second-round match at Wimbledon 2023. It is reported that sales will continue until July 16. Additionally, NFTs produced through Web3 consulting firm FAN3 are priced at $147 each.

For “The Exposition” the developers created a unique algorithm that uses millions of inputs from statistics along with motion, audio and visual data. The resulting bursts of color represent the “drama, rivalries and Championship victories” of Murray’s ongoing Wimbledon career, according to the project description. Murray made the following statements on his official Twitter account:

Excited to be partnering with @Wimbledon and @refikanadol Studio on a data-inspired digital art project involving every match I’ve ever played at Wimbledon.

It has also been confirmed that further collaborations between Murray, Wimbledon and Anadol will be launched in the coming months. The creators stated that they have recorded the data obtained at Murray’s last Wimbledon game for future use. Most recently, Refik Anadol, creator of the award-winning “Unsupervised” exhibition featuring algorithmic art on a massive video wall at the Museum of Modern Art (MoMA), is expected to act as a consultant for the opening of the Wimbledon NFT collection before collaborating in the next phase of the project.

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